What is it?Synergy is a Dynamic Pricing System. This means that it helps hotels to increase profit by raising or lowering prices on different stay dates in a highly strategic way. At a minimum, the more popular stay dates will be priced higher than less popular stay dates. However, more advanced strategies and tactics are also possible. |
How does it work?Synergy automatically connects to your hotel reservations system every three minutes to check for changes in booking levels. Then it determines whether prices should be raised or lowered on different stay dates based on the new booking levels that it has found. Last, it sends messages to online channels and other integrated systems to ensure that the price changes are applied on all sales channels. |
What is unique about it?Most dynamic pricing systems are only able to update prices when the manager has time to review a list of proposed price changes. Synergy is the only dynamic pricing system that automatically connects to your hotel reservations system every three minutes to check for changes in booking levels. Then it determines whether prices should be raised or lowered on different stay dates based on the new booking levels that it has found. Last, it sends messages to online channels and other integrated systems to make sure that the price changes are applied on all sales channels. |
Will it work in my hotel?At a minimum, your hotel must be using a compatible reservations system in order to work with Synergy. At this time, the only compatible reservations systems are Protel, Fidelio 6, Fidelio 7, Fidelio 8, Hogatex, Host, Medaliion. Considering the licensing costs of working with Synergy, you will also need to be a hotel with at least twenty rooms and at least twelve sellout dates per year. Hotels with more rooms or more sellout dates will benefit the most from adopting Synergy. Please contact us here to receive a candid appraisal of the financial and time-saving benefit that Synergy could bring to your hotel. |